Challenges Partner Teams Face

We work with those on partner teams, and those within product management teams who are responsible for planning and implementing channel partner strategies and campaigns.

These teams come to us for help when they are...

• Concerned they don't have the tools and training their partners need in order to sell more of their products.

• Frustrated their partner program might be inferior to their competitors' partner programs.

• Worried they don't understand their partners' concerns, business challenges, and what they think about the company, its products, and its program offerings.

• Uncomfortable with the lack of knowledge about how their partners make money.


Solutions Tesla Strategies Offers

We work closely with channel and partner teams to help them meet their goals by arming them with knowledge and tools to...

• Better understand their partner's problems and goals

• Improve and enhance their partner programs

• Provide the incentive and tools required to address both partner and customer needs

• Encourage partners to sell more


Research Customized to Fit Partner Teams

Tesla Strategies incorporates a variety of primary and secondary research methodologies, including interviews and surveys with competitors, partners, customers, and our client's own team members; examination of our existing research data, hands-on product testing and benchmarking; review of many sources of publicly available information, product documentation and demos, online resources, client-provided materials, trade press and analyst resources, and social networks.

We design research plans around the information you're looking to learn and what you're hoping to accomplish.


Marketing Content and Research Reports for Partner Teams

We develop marketing content and research reports focused on your channel partner strategies and objectives, helping you tell your story to partners and their customers, and providing the proof points needed to back it up.

Marketing Strategies
• Positioning and Messaging
• Branding and Loyalty
• Demand or Lead Generation
• Channel Review and Marketing
• Sales Training and Tools
• Digital Marketing

Internal Analysis and Strategy Reports
• Competitive Analysis Report to Partner Teams
• Sales Win/Loss Analysis
• Partner Needs Analysis
• Marketing Content for Partners

Channel Partner Promotions
• Partner Handbook
• Customer Presentations
• Partner-Focused Battlecard
• TCO Calculator
• Competitive Sales Portal
• Sales Training/Coaching
• Competitive Sales Mobile App

External Public Content
• Competitive White Paper
• Total Cost of Ownership (TCO) Study
• Business Value White Paper
• Migration White Paper
• Vendor or Product Profile
• Technology or Solution Briefs
• Customer Case Study

Digital Marketing
• Blogs
• Social Networks
• Email Campaigns
• Website Landing Pages
• Mobile/Apps
• Microsites
• Infographics
• eBooks
• Dynamic White Papers
• Marketing Automation
• Online Product Demos

Presentations/Broadcasts
• Slide Presentations
• Videos
• Audio Recordings
• Webinars/Webcasts
• Live Online Events
• Seminars, Workshops, Keynotes

Retainer Based Programs
• Sales Challenge/Rapid Response
• Compete Flash (daily SMS - alert or sales tip)
• Market/Competitor/Product Bulletin (weekly/monthly email)