Challenges Sales Enablement Teams Face

We work with those on sales enablement teams, and those within product management teams who are responsible for developing go-to-market strategies, marketing collateral, and sales tools.

These teams come to us for help when they are...

• Concerned they don't know enough about their competitors' products, or how they stack up against them, in order to successfully sell their product in competitive situations.

• Frustrated they don’t understand their customers’ needs and opinions enough to offer them the best solution for their needs or to provide their customers with compelling reasons to buy.

• Worried they don’t have the right sales tools to educate and train their sales force, to ensure they have the most recent and relevant marketing messages, to provide them with proof points that differentiate their solutions and counter competitive claims, and to help them deliver the value proposition to their customers.

Solutions Tesla Strategies Offers Sales Enablement Teams

We help them solve these challenges by arming them with the knowledge, tools, and proof points they need to...

• Define and differentiate products

• Counter competitor claims

• Focus on competitor weaknesses and their own strengths

• Answer tough questions from their customers

• Level even tougher questions at their competitors

• And most importantly, to win sales

Research Customized to Fit Sales Enablement Teams

Tesla Strategies incorporates a variety of primary and secondary research methodologies, including interviews and surveys with competitors, partners, customers, and our client's own team members; examination of our existing research data, hands-on product testing and benchmarking; review of many sources of publicly available information, product documentation and demos, online resources, client-provided materials, trade press and analyst resources, and social networks.

We design research plans around the information you're looking to learn and what you're hoping to accomplish.

Marketing Content and Research Reports
for Sales Enablement Teams

We develop marketing content and research reports focused on your marketing strategies and sales enablement objectives, providing the proof points needed to counter competitive claims, empowering you to tell your story in an eye-catching and compelling way to ensure your story is seen and read.

Marketing Strategies
• Positioning and Messaging
• Branding and Loyalty
• Demand or Lead Generation
• Sales Training and Tools
• Digital Marketing

Internal Analysis and Strategy Reports
• Competitive Analysis Report to Sales (sales guide)
• Sales Win/Loss Analysis
• Customer Needs Analysis

Sales Team Promotions
• Competitive Sales Guides
• Customer Presentations
• Competitive Battlecard
• TCO Calculator
• Competitive Sales Portal
• Sales Training/Coaching
• Competitive Sales Mobile App

External Public Content
• Competitive White Paper
• Total Cost of Ownership (TCO) Study
• Business Value White Paper
• Migration White Paper
• Vendor or Product Profile
• Technology or Solution Briefs
• Customer Case Study

Digital Marketing
• Blogs
• Social Networks
• Email Campaigns
• Website Landing Pages
• Mobile/Apps
• Microsites
• Infographics
• eBooks
• Dynamic White Papers
• Marketing Automation
• Online Product Demos

• Slide Presentations
• Videos
• Audio Recordings
• Webinars/Webcasts
• Live Online Events
• Seminars, Workshops, Keynotes

Retainer Based Programs
• Sales Challenge/Rapid Response
• Compete Flash (daily SMS - alert or sales tip)
• Market/Competitor/Product Bulletin (weekly/monthly email)